In order for your business to stand out, you need to create content that international students can’t resist. Let’s look at nine key strategies international schools, agencies, and service providers can implement in their blogs and publications to establish a strong connection with prospective students.

1. Cultural sensitivity 

Since you are targeting an international audience, it’s important to use inclusive language and imagery in your publications that reflect the global student community's rich diversity.

2. A student-centric approach

Customise your content to address the specific concerns of international students, providing guidance on relevant topics, such as visa processes, cultural integration, and support services.

3. Compelling storytelling 

Content should be authentic for it to be trusted. Share real-life examples of student experiences to establish an emotional connection with potential applicants and help them envision themselves at your institution.

4. Search engine optimisation for global reach

Implement a robust SEO strategy in your blogs and publications by incorporating relevant keywords and meta descriptions. This will enhance your business’ visibility across different countries and regions.

5. Localised content tailoring

Make your content resonate by tailoring it to suit the interests and cultural nuances of the specific nationalities you are targeting.

6. Multi-channel promotion 

Share your blog content across various digital platforms, including on social media and in newsletters, to reach a wider audience and encourage interaction.

7. Data-driven insights

Use data analytics to understand user engagement and refine your content strategy for maximum impact.

8. Strategic collaboration 

Consider partnering with influencers and third parties within the industry, like Schools and Agents, to promote your content. This will significantly expand your reach within the international education sector.

9. Continuous evaluation

Always stay up-to-date with the latest trends to ensure that your publications remain relevant and compelling to your audience.

Written by Stephanie Clark